Monday, December 10, 2007

DRM... meh

I read an article today which posited:

“Nobody cares about DRM until they have to, and then they care passionately.”

It may be the case that I’m just one of those people who hasn’t had to care about DRM yet, but currently I’m firmly in the camp that says Apple has done what they needed to do in order to deliver a product to the people in a manner that both the people and the recording industry could stomach. Is the situation ideal? No. Am I able to conveniently buy and listen to my media? Yes. Absolutely. I don’t feel hindered by my iTunes library. Contrary to the fact, I now buy more music with my iPod and iTunes than I ever did before.

I’ll concede the point that if you go out and buy a non-apple media player, things aren’t plug and play with your current media library, but there are ways around that. And before you tell me that those methods are only available to the technically savvy, I’ll head that off by saying that anyone who can use Google will be able to figure it out.

Amazon. I love the book store, but I don’t think that their music buying experience is on par with that of iTunes. Sorry.

DRM isn’t here to stay. This is just another one of those moments in the history of media that someday we’ll be able to reflect upon with a smirk. “Can you believe that ten years ago media was tied to a specific platform or player?” The industry will catch on. There is money to be made, and I’ll be buying along the entire way. So far as caring passionately about DRM, I think that it really depends on the person. I know what I’m getting into. I know how to get around it. Thus, there’s no need to be fanatical about it one way or the other.

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